Trades & Construction
Scaling a Brisbane Trades Business with Google Ads
A restructured Google Ads account and dedicated landing pages turned inconsistent enquiries into a booked-out schedule — while cutting cost per lead by more than half.
-58%
cost per lead
3.2x
more qualified enquiries
The Challenge
This established trades business was spending heavily on Google Ads through a previous provider, but enquiries were unpredictable and expensive. The account was a single catch-all campaign with no conversion tracking worth trusting.
The Approach
I rebuilt the account from the ground up: tight service-based campaign structure, suburb-level targeting across Brisbane, dedicated landing pages for each service, and call plus form tracking wired into a simple CRM.
The Results
Within 90 days, cost per lead dropped 58% while lead volume more than tripled. Twelve months on, the business runs a waitlist and hires off the back of predictable demand.