Healthcare

Filling a Healthcare Clinic’s Calendar with Meta Ads

Creative testing and an automated booking funnel took a suburban clinic from empty appointment slots to a two-week waitlist in under 90 days.

Medical clinic exterior

214%

increase in bookings

$14

average cost per booking

The Challenge

A suburban allied health clinic relied entirely on word of mouth. New practitioner capacity meant empty appointment slots — and payroll pressure every quiet week.

The Approach

We launched Meta Ads with a structured creative testing framework, a clear introductory offer, and an automated booking funnel with SMS and email reminders to cut no-shows.

The Results

Bookings rose 214% in the first 90 days at an average cost of $14 per booked appointment. The clinic now maintains a two-week waitlist and has added another practitioner.